People love watching videos and don’t find them intrusive. In fact, studies show most people would rather watch a video than have to read. This is especially true if your company, products, or service requires deeper explanation or has higher consideration value.
YouTube is the largest video sharing site on the web but there are lots of other video sharing sites as well. The more sites you have your videos on the more potential you have for people to see them and to find you.
Can videos lead to making sales? YouTube boasts that more than 2 billion videos are viewed and monetized each week!
The good news is anyone with a mobile phone or a flip cam can create a video these days and often ‘homegrown’ type videos outperform professional videos and have a greater chance of going viral (meaning people love your video and what to share them with their friends).
The best results come from videos that go viral. Some common attributes of viral videos are that they are usually short, humorous, and have a strong call to action at the end. If that seems overwhelming, simply give useful information that would be helpful to your customers. People will want to watch and share the videos that are most helpful in your video marketing campaign.
VIDEO MARKETING STATISTICS
Most internet marketers consider the year 2018 the year of the video. The statistics bear this out. For example, many businesses and individuals put together “How To” videos for their customers or individual consumers. Did you know that the “How To” video volume grew 70% from 2014 to 2015 and continues to grow?
Perhaps the most important stat is that visitors to websites spend 88% more time on websites with video than those without. With your website your most important advertising tool, don’t you think that you should have videos on your home page and, in some case, others?
Have you noticed how many consumers are using their mobile phones as their primary device to search the internet? The significant increase in smartphones and their use is rapidly changing the advertising and marketing landscape. 92% of mobile video viewers share videos with others. This is a very important trend. A video is rapidly becoming a must-have on your website and in your marketing strategy. We can help you develop videos to market your product or service. Our videos are very cost effective and can be used to attract new customers as well as educate old ones. Give us a call to discuss your video needs or set up an appointment with one of our marketers today.
VIDEO MARKETING EXAMPLE
One client with a limo hire company does a short video, free for clients who want one (mainly hen and stag parties), and posts them on YouTube. He doesn’t have to do any more marketing, his clients do it for him. Nearly everybody in the video will link to it via Facebook or whatever social network they use and sent it to all of their friends, making them viral quickly. All he does is make sure the last few frames are his companies contact details!
How could you make video marketing work for your business?