WHAT IS SSL (SECURE SOCKET LAYER)?
It is a special communication protocol that protects the information being transmitted across the web. It creates a secure connection between a person’s web browser and the server of the company they are interacting with, so all communication between the two is kept private and secure, safe from eavesdropping, and cannot be stolen or changed in transit.
All the information that is passed through this secure connection is encrypted before being sent, and decrypted only when received on the other end.
If someone manages to access the information en route, it is useless to them because they cannot read what it says.
To enable SSL, a website needs to get an SSL Certificate. When your website has an SSL Certificate, your visitors will see a small padlock in front of your URL. Your URL will also start with HTTPS instead of HTTP. The S on the end stands for Secure. Depending on the internet browser they are using, there may also be a green bar and the word Secure in front of your domain name.
Why is it Important to have an SSL Certificate on Your Website?
Everyone knows that it is critical you secure any financial data, but even basic personal information such a person’s name, address, phone number and email address should also be secured.
In fact, your website needs to be fully secured no matter how much or how little information you gather from your visitors.
Google Chrome is already marking sites with Not Secure in the address bar if the site asks for any sensitive information (like login information, financial information or other confidential information) when the website does not have an SSL Certificate.
Firefox displays a small padlock with a red diagonal slash through it.
Eventually, all websites without an SSL Certificate will be marked as not secure simply because they are not secure, and not because they are collecting any sensitive information at all.
If you have a WordPress website, you may be especially vulnerable to attacks by hackers.
Out of several million websites hacked in one year, almost 75% of those sites were based on WordPress. This is not surprising because of the massive number of WordPress-based websites that exist, and because every plugin that is installed is a potential access point for hackers to gain entrance.
So if you have a WordPress website, it is vital that you get SSL installed as quickly as possible. You want to protect yourself, your website and your customers from the devastation which can be caused by a hacker who decides to target your site.
WORDPRESS PUSHES FOR GREATER SECURITY
On December 1, 2016, Matt Mullenweg (developer of WordPress) announced that WordPress is pushing for greater security measures for wordpress sites.
WordPress will also be limiting critical features (such as API authentication) to only those websites that have implemented an SSL Certificate.
It only makes sense to implement SSL immediately so you can have the greatest possible advantage available to you as you compete for customers.
WordPress has also stopped promoting all their hosting partners unless they automatically issue an SSL Certificate to all their users by default.
WHY SHOULD THIS MATTER TO YOU?
In the early days, the internet was used mainly to communicate information. As time went on, buying and selling on the web became more common. This meant that people were sending sensitive and confidential information across the web, which then gave criminals the opportunity to steal that information.
Identity theft, stolen credit card numbers, stolen logins — these and other cyber crimes have become commonplace.
If you want to stay in business, you must protect your visitors and your customers by making sure that your website is completely secure.
Google is leading the fight to get all websites to add security. As of October, Google Chrome will now display a Not secure warning on websites without valid security. If your website says Not secure, you will lose customers to your competition.
Each minute that you delay getting this resolved could be causing you to lose another potential client. Contact us today and let us help you solve this issue by tomorrow!
WHAT ARE SOME OF THE BENEFITS OF SSL?
Encryption (Data Security)
- Protects Sensitive Information
- Helps prevent identity theft, fraud, data tampering, and phishing
- Minimizes risk to you and to your visitors and customers
- Your visitors can be confident that any information or data that they send or receive is exactly what was sent. They can rest assured that no one is able to hijack the information en route and modify it before it arrives.
Enables Your Mobile Site to Load Lightning Fast
Your mobile pages will load almost instantly via AMP (Accelerated Mobile Pages) technology. AMP technology is dependent on having an SSL Certificate.
Since load time is an important ranking factor for Google, blazing fast load times will give your mobile site a big boost in ranking.
- Because your SSL Certificate is specific to your domain and contains information associated directly with your domain, your visitors can be confident that you are who you say you are, and not an impostor pretending to be you in order to steal their confidential information.
Look More Professional
- Most professional websites have already implemented SSL on their website. Adding an SSL Certificate to your website automatically associates you with business professionals and gives you much more credibilty as a business.
Allows You to Take Payments
SSL allows you to take payments and accept credit card information.
Since SSL is mandated by the payment card industry, this gives you a big advantage over your competitors who do not have SSL.