Just How to Split Test Facebook Link Preview Images for More Organic Traffic to Your Website: Social Media Examiner

social media tools Wondering exactly how to divide examination Facebook web link sneak peek pictures without utilizing Facebook advertisements? Searching for inexpensive devices to assist?

In this post, you’ll find out exactly how to utilize 3 devices to develop, examination, and also enhance article pictures for much better efficiency in the Facebook information feed.

How to Split Test Facebook Link Preview Images for More Organic Traffic to Your Website by Mitt Ray on Social Media Examiner.

How to Split Test Facebook Link Preview Images for More Organic Traffic to Your Website by Mitt Ray on Social Media Examiner.

# 1: Design 3 to 5 Test Images Using Crello

The suitable layout measurements for Facebook web link sneak peek pictures are 1200 x 628 pixels, and also the minimal measurements are 560 x 292 pixels; a proportion of 1.91 vast: 1 high.

To develop your examination pictures, enroll in a cost-free Crello account In your Crello control panel, scroll down and also pick the Facebook Advertisement style

Choose the Facebook Ad format in Crello.

Click on Designs in the left-hand food selection. Right here you’ll see thousands of complimentary themes of appealing pictures you can tailor in Crello’s picture editor. (Crello is a cost-free device that additionally uses accessibility to costs images.)

Select a template in Crello.

After you pick your design template, you require to modify the message to reveal the title of the article or touchdown web page you’ll be sharing

Click on the message location you intend to modify to raise the Text Options box. This will certainly permit you to pick a font style and also utilize standard font format devices such as dimension, shade, spacing, and also extra. When you’ve selected your font style setups, enter your message

Choose a font, line height, and spacing in the Text Options box in Crello.

After you include your title message, include some branding; for instance, your firm name or site URL, and also your logo design. To upload your logo design documents to Crello, click My Files and after that Upload Image

To upload your logo file to Crello, click on My Files and then Upload Image.

When you’ve ended up personalizing your layout, your picture prepares to download and install. Click the Download switch in the upper-right edge and also choose a documents kind(JPG, PNG, or PDF).

Select a file type (JPG, PNG, or PDF) in Crello.

Create numerous variations of the exact same picture for screening, however maintain your modifications particular and also easy. utilize a various font style, reduce/increase the font style dimension of 2 to 3 words in the title, or utilize your firm name in area of your firm URL

Make a lot of modifications per picture, and also you’ll never ever understand which modification provided you the very best outcome.

A Note on Font Selection

Crello uses a wide variety of attractive and also innovative typefaces, however as the objective right here is to obtain your message throughout, a big, easy-to-read one will certainly function best.

If you intend to include greater than one font style in your picture layout, it’s valuable to utilize a device like FontPair, which is complimentary, to recognize typefaces that function well with each other When you locate a pairing you such as, examine the font drop-down listing in Crello to see if those typefaces are readily available.

Use FontPair to identify fonts that work well together.

Embed a Single Image in Your Blog Post

Although you’ll be evaluating each variation of your picture in the Facebook information feed, you require to include one variation to your article or touchdown web page to supply a feeling of experience when somebody brows through your web page from Facebook

Even Facebook follows this concept.

Facebook link preview image example.

And right here’s the Facebook post advertised by the blog post.

Blog post image that matches Facebook link preview image.

As you can see, the picture existing on top of the blog post coincides as the one in the Facebook web link sneak peek. The title of the blog post is additionally the like the heading.

This strategy, referred to as conversion scent, is usually utilized with social media sites advertisements however is equally as beneficial for advertising material naturally. Supplying this experience provides customers self-confidence they’re on the appropriate web page, and also makes it more probable they’ll review the post, enroll in your deal, or purchase your item.

Pro Tip: The picture, title, and also summary of your web link do not need to be remarkable reproductions of the web page you’re advertising, however resemblances amongst color pattern, message, images, and also contacts us to activity are very important.

# 2: Use ShareKit to Split Test Images for Organic Performance

A simple means to check efficiency of your various pictures (without running Facebook advertisements) is to utilize ShareKit, a paid tool with three plans varying from $9 to $99 each month.

While you can utilize ShareKit to tailor the picture, title, and also summary of the touchdown web page web link sneak peek you share on Facebook, we’re concentrated on screening images. After you enroll in an account, click the Customize New Link switch in the upper-right edge.

Click the Customize New Link button in ShareKit.

In the pop-up home window, paste in the URL for your article or touchdown web page

Paste in the URL for your blog post or landing page in ShareKit.

Make certain you’re previewing the Facebook tab and also click Save to obtain an one-of-a-kind shareable web link that’s related to your initial picture.

Copy your custom link in ShareKit.

Now, click Customize New Link once again and also paste in the exact same URL for your article or touchdown web page

When the sneak peek shows up, float over the picture to alter to your 2nd picture variant Click Save and also you’ll obtain one more distinct, shareable web link— indicating the initial article or touchdown web page– that’s related to your 2nd picture. Continue developing shareable web links for every picture

Change the link preview image in ShareKit.

Over a duration of 2 weeks, release each web link at various times on your Facebook web page to see which picture obtains the very best outcomes. utilize the ShareKit analytics to see which picture drove the most clicks

# 3: Optimize the Landing Page With the Highest-Performing Image

When you’ve identified which picture carried out best, open your article or touchdown web page and also change the initial picture with the winning picture

Also attach it to the tags of the post so individuals that share the web page additionally share the correct picture. If your website works on WordPress, you can conveniently do this by utilizing the Yoast SEO plugin.

Use the Yoast SEO plugin with WordPress.

After you’ve changed the picture and also modified your tags, you’ll intend to utilize the Facebook Debugger Tool to ensure Facebook is drawing your brand-new picture To utilize this device, paste in the URL from your article or touchdown web page and also click Debug to see the picture Facebook reveals when the post or web page is shared. Continue to click Debug up until the correct picture programs

Use the Debugger tool to be sure Facebook is pulling the right Facebook link preview image.

And you’re done!


The main objective of Facebook web link sneak peek pictures need to be to provoke individuals to click your web link. The picture can have a second objective such as driving interaction, however that second objective must enhance the main objective, not cannibalize it.

Design a photo that especially advertises the touchdown web page or article the picture is related to, and also mirrors your branding. These 2 pointers are crucial to developing Facebook web link sneak peek pictures that obtain even more clicks.

To profit from each click, utilize the power of conversion fragrance to drive even more conversions.

What do you assume? Will you be more probable to check the efficiency of Facebook web link sneak peek pictures? What pointers you do need to show us? Share your ideas in the remarks listed below.

More posts regarding driving web traffic from Facebook to your blog site:

Learn how to use three tools to create, test, and optimize Facebook link preview images for better performance in the news feed.

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