Halloween Contest Strategy: A Complete Walkthrough

Are you thinking about running a Halloween competition?

As one of the greatest vacations of the year, you must be!

If you’re on this web page, you’ve most likely currently made a decision, so I will not elude.

Let’s come down to it instantly!

This short article offers you a total Halloween competition approach from starting to finish.

If you have any kind of concerns, leave them in the remark area and also I’ll return to you!

Decide what you intend to hand out in your Halloween competition

There is no limitation on the markets which can benefit from Halloween. Whether you’re a financial institution or a book shop, if you have sufficient imagination you can make it function.

For the objectives of this short article, I’ve produced a whole Halloween competition approach developed around a digital photographer I entirely comprised: Jennifer Snope.

Don’t fret, the most effective techniques and also techniques which benefit the digital photography market will certainly likewise benefit your own.

What are you thinking about distributing?

Looking for competition reward suggestions?

Check out our thorough listings of competition motivation!

Create your Halloween competition web page

This is the web page you’ll be guiding individuals to, so it requires to look wonderful and also attract individuals to transform.

Your very first step is to pick the layout which will certainly be most convenient to adjust:

halloween contest strategy

My referral would certainly be to make use of abonus entry contest This is due to the fact that a bonus offer entrance competition, which compensates participants with added opportunities to win when they share, often tends to have even more participants than any kind of various other sort of competition.

Here’s a Halloween competition web page I produced utilizing among Wishpond’s simple layouts:

Click the thumbnail listed below to see the complete competition web page:

To begin producing your Halloween competition today …

Start a 14-day free trial with Wishpond, or speak to a Wishpond rep regarding our system, our competition devices, and also exactly how we can aid you expand your company.

Create web site attachments to drive website traffic to your Halloween competition web page

The most convenient and also least expensive method to drive individuals to your Halloween competition is to discover your highest-traffic web pages (your homepage, a blog site short article, etc) and also send your site visitors to your competition web page.

For instance, allow’s state that you obtain 100 everyday site visitors to your web site. If you include a Wishpond hello bar to your homepage, 10 of those individuals will certainly click with on the “find out more” switch to benefit from your Halloween deal.

Hello Bar:

To produce an easy Hello-bar (it takes around 2 mins), just pick the layout, alter the duplicate, and also pick “Click Action” on the switch. Straight individuals to your existing Halloween competition project:


halloween contest strategy


To produce a popup which will just reveal after site visitors have actually gotten on your web site for a time period, pick your layout, alter the history picture and also switch:

halloween contest strategy

Then click “Next” and also pick the web page on which your popup will certainly reveal, in addition to exactly how you desire it to be set off. For a while popup, pick “Show when site visitors hang around on a web page. Program popup after 20 secs.”

halloween contest strategy

Note: You might have observed that I’ve utilized the exact same shades, font style and also messaging throughout the entire project, from competition web page to popup. This type of uniformity is finest technique.

To begin producing your Halloween popups and also hey there bars today …

Start a 14-day free trial with Wishpond, or speak to a Wishpond rep regarding our system, our list-building devices, and also exactly how we can aid you expand your company.

Create a Facebook Advertisement project to drive website traffic to your Halloween competition web page

Your very own web site web traffic will just obtain you up until now. To have an absolutely effective Halloween competition, you’ll require to fork over a little dough.

Luckily, Facebook Ads uses the biggest target market of potential clients an online marketer can ever before imagine.

And the targeting abilities permit you to concentrate, specifically, on individuals exactly how are most likely to purchase from you down the line.

Let’s obtain rolling with producing your Halloween competition’s Facebook marketing campaign:

Step 1: Head to Facebook Ad Manager and also produce a brand-new marketing campaign. Click the led choice:

halloween contest strategy

Step 2: Select your advertisement goal:

halloween contest strategy

My referral would certainly be pick “Traffic” as your project goal. This implies you’ll just pay when a person clicks.

Step 3: Choose your target market’s place:

If you’re a neighborhood company, my referral is to go down a pin, as opposed to make use of Facebook’s integrated city option. It makes it less complicated to obtain your ranges.
halloween contest strategy

Step 4: Choose your target market’s demographics:

In the situation of the Halloween competition instance I’ve produced today, I’ll target, specifically, moms and dads of youngsters.

halloween contest strategy

Step 5: Choose your spending plan:

This is mosting likely to vary for each company, based upon your typical consumer worth in addition to exactly how efficiently you’ll have the ability to transform competition participants right into clients. My referral would certainly be to go no much less than $20/ day. And keep in mind, you just pay when a person involves with your advertisement.

halloween contest strategy

Step 6: Create your Facebook advertisement picture:

You intend to maintain regular with your Halloween competition web page in addition to your web site attachments. Something such as this:

halloween contest strategy

Step 7: Write your advertisement duplicate:

In this action, you intend to concentrate on the worth of your competition reward. Inevitably, no one’s mosting likely to click an advertisement unless they see worth on their own in doing so.

Luckily, we’re able to target, specifically, your target audience, however however …

Here’s the advertisement I produced for the theoretical Halloween competition instance:

halloween contest strategy

Notice I’ve concentrated on the buck worth of the competition reward, in addition to maintained my layout, messaging and also color-scheme regular from the advertisement to the competition web page. Once more, uniformity is finest technique.

Confirm and also release your Halloween competition advertisement!

Create an Email Campaign Which Turns Halloween Contest Entrants right into Customers

Before you can strike “Start!” on your Halloween competition, you require to have an approach for exactly how you’re transforming participants right into clients.

And that’s where e-mail can be found in.

First and also leading, you require an auto-responder.

This is the e-mail that’s sent out as quickly as a person transforms on your Halloween competition web page.

It must thank them for going into and also trigger them to share the competition with their network (advise them of the bonus offer entrance feature).

To establish an auto-responder utilizing Wishpond, just pick “e-mail automation” and also establish the problems for your e-mail to send out (in this situation, whenever a person transforms on your competition web page):

Then, pick the e-mail you intend to send out (the “activity” set off when the problems over are satisfied):

Next, you require to send out an e-mail after the competition mores than which drives participants to purchase regardless of shedding:

For this, make use of Wishpond’s e-newsletter device.

Here’s the e-mail I’ve created for the theoretical Halloween photoshoot competition:

halloween contest strategy

The bottom line in this e-mail is the price cut specifically used to oppose participants. Produce a promo code for your ecommerce shop or simply ask individuals to call you and also point out that they belonged to your Halloween competition so you can establish them up with an affordable strategy, registration or acquisition.

Boom! You’re done.

Wrapping it up

You’ve currently picked the most effective reward, produced your Halloween competition web page, developed a pair web site enhancements to drive website traffic, established a Facebook marketing campaign and also created and also automated a pair e-mails (transforming participants right into clients).


I wish your Halloween competition goes truly well, and also if you have any kind of concerns allow me recognize!

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