After all the teeth-gnashing, exactly what if the large bulk of visitors offer their permission for usage of their individual information under General Data Privacy Regulation ( GDPR) guidelines?

That seems exactly what’s occurring with the Quantcast Choice permission management platform, a minimum of for European Union (EU) domains. The San Francisco-based company has actually revealed that its platform– which it states is the most extensively executed GDPR permission service amongst leading United States and UK websites– is producing a typical permission rate over 90 percent.

Although this might be outstanding news for the future of GDPR-compliant internet marketing and marketing, there are a couple of cautions.

[Read the full article on MarTech Today.]


About The Author

Barry Levine covers marketing innovation for Third Door Media. Formerly, he covered this area as a Senior Writer for VentureBeat, and he has actually discussed these and other tech topics for such publications as CMSWire and NewsFactor. He led the web and established site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; produced an effective interactive video game, PLAY IT BY EAR: The First CD Game; established and led an independent movie display, CENTER SCREEN, based at Harvard and M.I.T.; and served over 5 years as a specialist to the M.I.T. Media Lab. You can discover him at LinkedIn, and on Twitter at xBarryLevine.





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