Celebrity Endorsements one click away with Silicon Valley Startup, FamePick
The star recommendation market takes pleasure in over 100 years of success in standard kinds of media such as Radio, television, and print. It’s clear that the media landscape is altering. Business are wandering off from standard channels and investing more on social and digital media marketing– a lot more in truth that digital advertisement invest is predicted to surpass standard advertisement invest by the end of this year.
One business preparing to interrupt this standard recommendation design is FamePick, a 2 years of age Silicon Valley start-up. The group is delighting in early success moving standard marketing techniques to the world of social networks. They’re bringing a platform to the influencer marketing market that increases above the rest.
Any brand name would like a celeb to sponsor their services or product– however the complex procedure of calling skills’ agents, working out rate and terms, and browsing uncertain guidelines of engagement, makes it challenging for all however the most linked business to sign collaborations.
FamePick offers a service. Their platform provides a searchable star website, that includes lots of A-list celebs, and is sortable by stated celebs’, fan demographics, audience engagement, and brand name affinities. This empowers brand names little and huge to discover and reserve the celebs finest lined up with their target market and brand name image. Brand names can develop the type of project they’re looking for in the website’s user interface. : A 60 day collaboration with a physical fitness star, consisting of 2 custom-made pictures of that star utilizing their item and marketing gain access to (capability to deliver targeted advertisements produced by a brand name’s marketing group from star social media accounts) to the star’s Facebook and Instagram accounts.
Once brand names discover the star they desire for their sponsored advertising campaign, and send a project demand, FamePick looks after the rest. Rates is pre-negotiated when it comes to each star, so agreements can be created and performed and projects released with fast turn-around however not at the expenditure of clearness.
FamePick’s star website boasts 1000+ celebs throughout a large range of markets, from physical fitness influencers to way of life blog writers, A-List Hollywood stars to expert athletes. One requirement just aim to their partnership in between The Hills starlet Audrina Patridge and NurtureLife, or a current project with Transformers’ Josh Duhamel and mobile video gaming business NetMarble– https://www.youtube.com/watch?v=DikS2OQWFOo
FamePick saw significant development within simply 2 years, however they’re simply starting. CEO Henry Oh states,“We’re not resting on laurels by a mile. We’re going to make influencer matching and selection even more intuitive and blend in some self-serve elements to our platform. Definitely stay tuned” They just recently closed a seed round of $1.5 M from Mirae Assets and DVP, in addition to angel financiers JB Lee (Co- Founder of Kakao), Kihyun Jung (Chief Business Officer at Line), and Kai Huang (Co-Creator of Guitar Hero), so watch for a broadened customer website and progressed platform in the future.
Interested in changing your influencer marketing? Have A Look At FamePick here