McDonald's International Women's Day

McDonald’s Flipped Its Famed Golden Arches for International Women’s Day — McDonald’s made a significant play to commemorate International Women’s Day this year, taking its famous golden arches and turning them upside down throughout social networks and at an owner-operated area in Lynwood, Calif. The effort is getting both congratulations and criticism as a marketing tactic. Obviously it is, however that does not need to imply it’s bad, ideal? AdWeek

Also accentuating International Women’s Day: Here are 2 thoughtful videos from TopRank Marketing co-founder Susan Misukanis and Content Marketing Manager Christine Berres on the significance of females in the work environment and ways to be the very best you.

The 2017 Inc. 500 & & Social Media: Finding Its Place in the Marketing Mix— LinkedIn and Facebook are reported as the most efficient social networks platforms while Twitter and YouTube are ranked amongst the least efficient platforms for the Inc 500 business. UMass Dartmouth

Analytics 360 Suite consumers can now establish ‘user groups’ in Google Analytics— Individuals on internal groups at consultancies and firms frequently have numerous levels of access to a Google Analytics account. Supervising all those specific consents– especially as individuals go and come– is getting much easier with the intro of user groups in Google Analytics. Marketing Land

Google Engineer Issues Warning About Google Crawler— A Google engineer provided a “public service announcement” informing web publishers that Google does not support CSS custom-made homes which suggests that Google’s spider will not have the ability to render the websites appropriately which can imply a lower ranking. Search Engine Journal

Google Is Helping the Pentagon Build AI for Drones— Wait, exactly what? Any person else believe Google should adhere to browse and Pixel phones? The DoD collaboration is to assist establish AI for examining drone video and numerous Google workers are not delighted about it. Gizmodo

Pew Research Social Media 2018

Facebook Tops YouTube In Branded Video Space -According to a study by video ad-tech business Clinch, Facebook’s platform is the home of some 46% of all top quality video projects, topping YouTube, which has 41% of the projects. Digital News Daily

Facebook’s Testing a New Option Which Enables Brands to Mass-Send Promotions by means of Messenger -Facebook’s presenting a brand-new test of a self-serve sponsored messaging tool, which will make it possible for brand names to mass-send advertising messages to anybody who’s currently started a discussion with them on the platform. Social Media Today

Forget Facebook? Why Marketers are Embracing Both Pinterest and Instagram— Both platforms are interest based and both Pinterest and Instagram supply a much better mindset for shopping and let’s face it– Facebook simply isn’t really exactly what it utilized to be. AdWeek

Forrester Calls Amazon, Voice New Search Opportunities -Findings in a brand-new Forrester report recommend that retail brand names will invest 55% more in internet marketing and marketing by2023 Publicis, Omnicom, and WPP strategy to increase their advertisement costs with Amazon in between 40% and 100% in 2018, inning accordance with Forrester, mentioning online reports. MediaPost

On the Lighter Side:

  • Heinz Brings in a Real Hostage Negotiator to Resolve Parent-Child Standoffs at Dinner– AdWeek
  • Amazon Says It Has Fixed Randomly Laughing Alexa Speakers– Bloomberg

TopRank Marketing and Clients In the News:

  • 3M has actually released the Champions of Science podcast series (customer)– 3M State of Science Survey
  • Lee Odden— 5 Expert Tips to Refine Your Content Marketing Strategy for 2018– Marketing Insider Group
  • Lee Odden— Influencer Marketing Summary of Lee Odden at Social Media Marketing World: EAR Model– JM Internet Group
  • Lee Odden— What’s Trending: Linking Your Social Media Strategy– LinkedIn Marketing Solutions Blog
  • Lee Odden— 20 Inspiring Digital Marketing Experts– VBout
  • Lee Odden— Top 55 Social Media Marketing Influencers to Follow in 2018– Status Brew
  • Alex Rynne of LinkedIn (customer) and Lee Odden— [Video] Millennials & & Influencer Marketing: How To Organize & & Optimize For B2B (customer)– B2BMX
  • Lee Odden— Is less more in material marketing? A data-driven response–

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