social media research Welcome to today’s edition of the Social Media Marketing Talk Show, a news program for online marketers who wish to remain on the leading edge of social networks.

On today’s Social Media Marketing Talk Show, we check out Facebook Adding New Tools to Manage Your Time on Facebook and Instagram, Facebook API Updates, and other breaking social networks news of the week!

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For today’s leading stories, you’ll discover timestamps listed below that permit you to fast-forward in the replay above.

Facebook Adds New Tools For Managing Time on Facebook and Instagram: Facebook presented brand-new tools to assist individuals handle their time on Facebook and Instagram. These tools consist of a brand-new activity control panel that reveals the typical time invested in the app, a day-to-day suggestion once a user reaches a self-imposed time frame on the app, and more control over notices. Facebook mentions that “these updates are rolling out soon on Facebook and Instagram.” ( 1: 00)

Facebook introduced new tools to help people manage their time on Facebook and Instagram.

Facebook Removes Friend List Feeds from iOS App: Facebook for iOS app users will not have the ability to utilize buddy lists to see posts from particular buddies in one feed after August 9,2018 Facebook keeps in mind that these users will still have the ability to see the News Feed in latest orders and utilize buddy lists to share post to particular groups of individuals such as “close friends”, “family”, and so on. This screenshot was shared by Judi Marash, a member of the Social Media Marketing Society (20: 30)

Facebook users will no longer be able to use friend lists to see posts from specific friends in one feed using the Facebook app for iOS devices after August 9, 2018.

Facebook Introduces Redesigned Navigation Bar for Mobile Apps: Facebook is customizing the navigation bar to display “shortcuts for the products [people] use most frequently” on its mobile apps. Presently, all users in the exact same nation see the exact same 5 icons in their navigation bar. In the United States, these icons consist of News Feed, Notification, Menu, Watch, and Marketplace. With this upcoming redesign, everybody will still see the news feed, notices, and menu icons, however the other 2 or 3 areas will be immediately occupied with faster ways to one’s profile, buddy demands, Marketplace, Groups, or Watch, based upon use. CNET reports that Facebook is presenting the redesign worldwide to its more than 2 billion users “over the next few weeks.” (23: 30)

Facebook Updates Video Metrics to Align with Viewing Patterns: Facebook upgraded its video advertisement metrics to focus more on the overall quantity of time a video is enjoyed and eliminate redundancies in reporting. Keeping in mind that users have the capability to rewind and rewatch parts of video advertisements on Facebook, the business fine-tuned its video advertisement metrics such as ten-second and three-second video views will not consist of seconds that are rewatched after rewinding. In addition, Facebook is getting rid of 30- 2nd video view and video portion enjoyed metrics due to redundancy and including a brand-new “video plays” metric that uses a much better method to determine when an individual totally sees a video auto-playing in the feed versus when somebody simply sees an impression when a video advertisement is not played.

Facebook updated video ad metrics to focus more on the total amount of time a video is watched and remove redundancies in reporting.

Facebook states that these updates will present “globally to all advertisers over the next two weeks”, including that more information are offered in this one-sheeter or in the Advertiser Help Center

Facebook Introduced Three New Advertisement Solutions for Gaming Marketers: Facebook presented 3 brand-new advertisement options “designed to help gaming marketers connect with their most valuable players.” The brand-new advertisement options for video game designers and business consist of playable advertisements, retention optimization, and a minimum return on advertisement invest (ROAS) bidding. Playable advertisements will be offered to all marketers utilizing the app set up goal for advertisements in Facebook News Feed, however retention optimization will be presented more broadly later on this year and worth optimization integrated with minimum ROAS bidding will be offered to marketers in September on Facebook, Instagram, and Audience Network.

YouTube Improves Videos Viewed on Desktop: YouTube upgraded the method vertical, basic 16:9, and older 4:3 video formats are seen on the desktop. The video gamer now immediately adjusts to offer “the best viewing experience” based upon the video’s element ratio and your computer system’s screen and internet browser size. Formerly, black bars would appear together with 4:3, vertical, and square videos when revealed on the desktop and effect the quality of the video. For the 16:9 element ratio, there were no black bars to remove, however YouTube is getting rid of some white area to make the video bigger.

YouTube updated the way vertical videos are viewed on the desktop.

YouTube presented this upgrade to its mobile apps for Android and iOS in March, so this desktop modification lines up the desktop and mobile watching experiences.

Facebook Adds Option to Send Private Messages with Friend Requests: Facebook appears to have actually included the choice to send out a personal message together with a pal demand. This brand-new tool was found by Damian Ross from Social Media Examiner.

Facebook appears to have added the option to send a private message along with a friend request.

Facebook Restricts Third-Party Scheduled Posts on Personal Profiles and Shuts Access for Thousands of Inactive Apps: Facebook limited the capability to utilize third-party apps to set up posts on individual profiles. As Mari Smith notes in a suggestion about this upgrade, mediators and admins can continue to set up material on Business Pages natively and through any third-party app.

Did you understand? Beginning August 1st, you will not have the ability to utilize ANY 3rd celebration app to set up posts to your …

Posted by Mari Smith on Saturday, July 28, 2018

In a different statement, Facebook cut Facebook Platform API gain access to for numerous countless non-active apps that have actually not been sent for Facebook’s app evaluation procedure. In May, the business alerted that existing apps utilizing the API are needed to have a thorough app evaluation by August 1, 2018 in order to preserve accepted status. This relocation was a response to a “heightened level of expectations… on [Facebook’s] commitment to transparency and giving people more control over how their data is shared” following information and personal privacy breaches. Designers that have actually not yet sent their apps for evaluation are motivated to do so now. Apps that are presently in the line for evaluation or in the procedure of being examined will not lose their API gain access to.

Facebook No Longer Permits Cross-Posted Tweets: Twitter revealed that users can not cross-post their tweet or retweets to Facebook since August 1,2018 This is because of a current Facebook platform and policy upgrade released this previous April. Twitter users will need to copy a tweet’s URL to share it to Facebook moving forward or merely share their tweets beyond Twitter by means of SMS or e-mail

WhatsApp Launches Business API: WhatsApp broadened its service tools with the launch of the WhatsApp Business API, which enables medium and big service to handle and send out non-promotional messages to consumers such as consultation tips, delivering information, or occasion tickets, and more for a set rate. VentureBeat reports that services utilizing the API will have the ability to react to messages within 24 hours totally free. All messages sent out after that will feature a charged cost. The Business API is at first being used to 90 business consisting of Uber,, and KLM Airlines, however will slowly be offered to more consumers.

WhatsApp expanded its business tools with the launch of the WhatsApp Business API, which allows medium and large business to manage and send non-promotional messages to customers such as appointment reminders, shipping info, or event tickets, and more for a fixed rate.

WhatsApp is likewise revealed that marketers will quickly have the ability to include click-to-chat button to a site or Facebook ads to permit individuals to rapidly and quickly message an organisation.

WhatsApp Rolls Out Video and Voice Group Calling: WhatsApp included group requiring as much as 4 individuals utilizing video and voice. WhatsApp ensures that group calls are constantly end-to-end encrypted and will “work reliably around the world in different network conditions.” The function is presently presenting on the iPhone and Android variations of WhatsApp.


Snapchat Launches First Speech Recognition Lenses: Snapchat presented a brand-new kind of Lens that react to basic voice commands in English such as “hi,” “love,” “yes,” “no,” or” wow.” TechCrunch reports that 5 or 6 of these brand-new lenses will be offered to Snachat users within the next week. They can be discovered regularly in the Lens carousel together with the others, beginning on August 1st.

Snapchat Tests Sticker Packs Made By Creators: Last week, Snapchat introduced a brand-new Snapchat Storytellers Pilot Program, which assures to link brand names and services to the app’s 5 most popular material makers and influencers. This week, Snapchat appears to be evaluating creator-made sticker label packs for the app. The very first set of developer sticker label pack originated from Geir Ove Pederson, called Geeohsnap, and was followed by Ketnipz, Harry Hambley’s popular animation.

Digiday reports that sticker label packs from Cyrene Quiamco (CyreneQ), Alex Richter, ( decalex), Audrey Spencer,( cakes1todough1), and Mike Metzler (Metz044) are coming quickly.

LinkedIn Introduces a New Campaign Manager Reporting Interface: LinkedIn revealed a upgraded reporting experience that makes it “easier to understand how your campaigns are performing and quickly optimize for better results.” The significant improvements of this upgrade consist of brand-new navigation tools, faster-loading information, enhanced search abilities, and far more. These modifications started presenting this previous week in Linkedin Campaign Manager

LinkedIn announced a redesigned reporting experience that makes it easier to understand how your campaigns are performing and quickly optimize for better results.

Twitter Outlines Community Guidelines for Live Video Chats on Periscope and Twitter: As part of its continuous effort to “build a safer service,” Twitter is taking actions to make sure security for both broadcasters and audience taking part in chats throughout live videos on both Twitter and Periscope. Twitter mentions that its Periscope Community Guidelines use to live videos on both platforms.

Facebook Offers Digital Skill Training to Small Businesses and Communities: Facebook has actually devoted to training 1 million individuals and small company owners in digital abilities throughout the United States by2020 To satisfy this objective, it is developing more in-person training programs, providing online classes, and partnering with nationwide and regional companies who will assist teach digital abilities in their neighborhoods.

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